In today’s technological world, it is important that small businesses have a mobile marketing strategy. Mobile marketing is a way for businesses to reach consumers throughout the day with targeted advertisements. Many smartphone users authorize their devices to track their location and information, which businesses can use to effectively target their consumers. It’s estimated that there are about 3.5 billion smartphone users globally, and that figure consistently increases. It is safe to say your target audience is part of that number.
Take advantage of this channel and get your business in front of the widest possible consumer base. Mobile marketing is a rapidly evolving strategy and small businesses should reap the benefits as well.
Mobile Marketing is Growing
Mobile marketing cannot be ignored. The mobile marketing market was valued at over 66 billion dollars in 2019, and it’s expected to reach nearly 255 billion dollars by 2025. On average, Americans spend over 3 hours per day on their mobile internet and upwards 10 hours a day just on their mobile device, which is only expected to increase. This fast-growing channel allows businesses to connect with consumers on any portable device through their own mobile application, website, email, SMS, MMS, or social media. With various means of connectivity, you’re sure to improve your engagement with your target market using a mobile approach.
Consumers have the power, and they constantly use their mobile devices to educate and compare products or services. If your digital marketing campaign does not include a mobile sector, you’re not giving yourself a fighting chance. It’s paramount that you are not only “mobile-friendly” but you’re leveraging those mobile devices for marketing purposes.
Benefits of Mobile Marketing for Small Businesses
Much like a digital marketing strategy in general, a mobile marketing strategy can level the playing field between small businesses and large corporations. Mobile devices are becoming increasingly more powerful and widespread – which means small business owners can reach a broader market.
In addition to improving your reach, you can also create more content. Content is key, and the more content you produce, the better chance you have of reaching more of your target market and establishing your online presence. The best type of content for mobile devices is quick, micro-sized, and easy to share. It’s also important to note that it’s easy for you to keep track of the metrics and adjust or improve upon the content.
In relation to traditional marketing, mobile marketing is not expensive. With specific channels, like social media, you can actually get by without any marketing budget and post that content for free. An average 30-second television commercial in 2019 cost $115K…or you could run a social media ad for under $10 that will reach thousands.
Tips for Mobile Friendly Content
One way to get started with a mobile marketing strategy is to make sure your website is optimized for mobile devices. Here are some tips for making your content mobile-friendly:
- Speed Matters – If your webpage does not load for users fast enough, they’ll leave. Strengthen your website so it loads as fast as possible, the goal is less than 3 seconds. There are many ways to boost your website’s load time.
- Responsiveness – Make sure your website can respond to whichever device it’s read on (laptop, phone, tablet, etc.) It’s recommended to test out all pages on your site to make sure it can be done on a mobile device. If you use WordPress or WIX, they most likely automatically format your site for mobile use – but it does not hurt to confirm.
- Display Key Information – Mobile users should be able to access pricing, locations, and directions easily.
- Formatting – Keep your content in small paragraphs, use bullet points, and whitespace.
Taking on yet another marketing strategy can be daunting but as long as we have portable devices, mobile marketing is here to stay. If you have a digital marketing strategy in place, you’ve already done a great deal of the work. There’s plenty of software options available for mobile app development as well as plenty of proof that this channel is effective and growing. Don’t let your small business fall victim to outdated channels and be sure to implement a mobile marketing strategy as soon as possible.