So, you’ve successfully driven traffic to your website, but you notice no one stays for too long or responds to your call to actions, which could be an issue with your web design. Are users able to easily navigate through your site? Does it provide the value promised? There’s a lot riding on your web design that could make or break your digital marketing strategy.
You could create some top-notch content, but if it’s not optimally displayed on your website, you may not be experiencing the increase in your bottom line that you hoped for. In fact, 94% of first impressions are related to your site’s web design. If your site is outdated or difficult to sift through, this will directly reflect on how you operate as a business. Most of that lost business will choose your competitor.
If you’re looking to boost your conversion rate, check out these dos and don’ts of web design:
Those experienced with creating content may already have an idea of what type of design users respond to, but there’s more to consider when it comes to web design:
- The Interface – It only takes a couple of seconds for users to judge your interface, so you want to impress. This will help gain points with user experience, which is increasingly more important for digital marketing, it’s reported that 52% of users won’t return to a website if its aesthetics are not up to par.
- Map it Out – Figure out how you’re going to lead your visitors into becoming customers. The foundation is important, and you should have a strategy for the customer journey.
- Fonts – These should be relatively large and easy to read. You can also compare fonts on Word to see which one is more readable. Use different fonts that pair well.
- Calls to Action – Include multiple on every page, simple ones like “learn more!” or “subscribe!” are highly effective. Making those available will increase the likelihood that they’ll be executed.
- Mobile Optimization – Don’t forget to make sure your website is mobile-compatible, especially because 40% of online transactions are done using a mobile device. Here’s some info to get you started with your mobile marketing.
- Colors – Use pleasing and simple combinations to enhance your content and not to distract.
- Simple Navigation – Navigation should be a priority. Users should not have to click through a bunch of internal links to find what they are looking for. Less is more.
- Make it Scannable – Users won’t read every word on your website, put the important information first, and make it prominent. Users should be able to scan your site and get an accurate feel for it.
- Check the Web Speed – Your webpage should load immediately. If not, it’s time to troubleshoot.
- Link Social Media – This will help you with brand awareness and build credibility.
Our list of “dos” covers most of what not to do, but here is what you should keep in mind:
- Complex Navigation – Aim to provide as few choices as possible for the main navigational links. Categorize your content so you can add in sub choices for each main link.
- Fancy Fonts – Avoid scripted fonts that are difficult to read. Using these as accents can be effective but don’t go overboard. Focusing too much on building a unique website with different fonts and colors can be counterproductive.
- Overwhelming Content – Content should be clean, simple, and not cluttered throughout your webpages. Having a focal point on each page can help.
- Text Heavy – White space is good, including too many images or blocks of texts will result in users leaving your site.
- Poor Images – If the photography you have for your site doesn’t elevate the design, you should consider skipping it until you have something that looks more professional.
The Web Design Takeaway
The good news about web design is that it’s fairly easy to change and experiment with. Nothing is permanent and until you see the consistent numbers that you’re aiming for, keep improving it. Compare your site with your competitors and those in the industry, test it out on mobile, and ask for feedback. If web design isn’t your thing, you could be among the 73% of those who invest in web design to help their company stand out. It’s worth the investment.