Instagram for Business: 8 Tips to Grow Your Small Business

Instagram for Business: 8 Tips to Grow Your Small Business

Social media marketing is a great, low cost, way for small businesses to spread their brand awareness, so if you’re not taking advantage of Instagram for Business, now is the time. With 90% of accounts on Instagram following business accounts, it’s apparent that there is a lot of value in creating and maintaining a business […]

Social Listening: What You Need to Know for Your Social Media Marketing Strategy

Social Listening: What You Need to Know for Your Social Media Marketing Strategy

Social listening is essential to your social media strategy because it helps you identify the needs of your target audience and creating content and strategies about what they’re actually and evidently interested in. Social listening helps your brand stay up to date on current topics and trends, which ultimately enhances your customers’ experience and sets […]

3 Facebook Marketing Updates Small Business Owners Should Know for 2021

3 Facebook Marketing Updates Small Business Owners Should Know for 2021

Facebook has been making some big changes that will affect your Facebook marketing strategy, it’s a good idea to get ahead of the curve and hit the ground running in 2021 by staying updated. These updates shouldn’t alter the fundamentals of your strategy, but they should be taken into consideration.  One of Facebook’s current goals […]

11 Simple Ways to Organically Increase Your Twitter Followers

11 Simple Ways to Organically Increase Your Twitter Followers

The number of Twitter followers you have not only provides you a good idea of how widespread your content is but also signals to potential leads and customers how influential you are in your industry. Twitter is the perfect platform to connect and converse with your target audience, and it doesn’t hurt that 69% of […]

12 LinkedIn Business Profile Tips and Tricks

12 LinkedIn Business Profile Tips and Tricks

LinkedIn is the go-to platform for professional networking and job seeking. Maybe you have put your LinkedIn business profile on the backburner or maybe you have overlooked some features and opportunities, but rest assured, there are some great tips and tricks to enhance your business profile and presence in the online community. Investing the time […]

10 Tricks to Enhance Your Instagram Stories

10 Tricks to Enhance Your Instagram Stories

Instagram stories have become one of the most popular ways to market new or existing products, in fact, now 73% say they are an effective way to market. With over 500 million users accessing stories daily, it’s no surprise that marketers are devoting their time and effort to craft the perfect, eye-catching, story. Even if […]

How to Grow Your Business with Influencer Marketing

How to Grow Your Business with Influencer Marketing

Have you been putting an influencer marketing campaign on the back burner? You hear great things about it, like how in 2019 80% of marketers say influencer marketing is effective and in 2020, it’s rapidly growing. But is it really the right way to go for your business?  After all, your current marketing strategies already […]

What I Learned at #SMWONE: Part One

What I Learned at #SMWONE_ Part One (2)

Editor’s Note: At The Small Business Marketing Studio, we are military family-owned and operated with a driving mission to provide military spouses and veterans with sustainable career progression in the field of marketing. As a part of our strategic partnership with Social Media Week’s new virtual conference #SMWONE – we were able to host more […]

6 Reasons Why You Need a Digital Marketing Strategy

6 Reasons Why You Need a Digital Marketing Strategy

Digital Marketing shows no signs of slowing down. If business success is all about location, aren’t we all online every day? At least a billion of us are. Don’t let your small business fall behind over something as simple and rewarding as a digital marketing strategy. If you do not have an online presence, you […]