All About Facebook’s Paid Online Events for Small Business Recovery

All About Facebook’s Paid Online Events for Small Business Recovery

Facebook recently launched its Paid Online Events in an effort to help small businesses gain control of their business once again and begin to recover. Social distancing has forced many business owners and entrepreneurs to get creative with their strategies, and while we have witnessed a new era of business execution, bringing with it very […]

4 Ways Small Businesses are Adapting to Covid-19

4 Ways Small Businesses are Adapting to Covid-19

The way business is conducted is drastically different from just a few months ago; many small businesses are adapting to Covid-19 in creative and revolutionary ways. Businesses of every size have felt the repercussions of the global pandemic and have had to adjust their strategy, but small businesses are in a unique position.  Small businesses […]

5 Reasons YouTube Marketing Is Right For Your Small Business

5 Reasons YouTube Marketing Is Right For Your Small Business

YouTube has grown from an entertainment site to an invaluable marketing tool, in fact, 78% of marketers agree that YouTube marketing is the most effective video marketing platform.  Video marketing, in general, has reached new heights, why not create a specific channel that showcases your brand and grabs the attention of your audience? YouTube marketing […]

3 Benefits of Video Marketing for Your Small Business

3 Benefits of Video Marketing for Small Businesses

The statistics are in and its official, video marketing is one of the most effective strategies in digital marketing. Videos are memorable and can tell the story of your small business, it’s no wonder why video marketing drives greater response than other content types. Here’s a glimpse at just how powerful video is: Twitter – […]

Veteran Entrepreneurship: Serving Beyond Active Duty

Veteran Entrepreneurship

Entrepreneurship is not for the faint of heart and very few people actually embody the entrepreneurial spirit; however, when it comes to veteran entrepreneurship, there’s a larger concentration of those who do. In fact, the SBA reports that military experience exhibits one of the largest marginal effects on self-employment. If you have served in the […]

A Guide to Marketing Automation for Small Businesses

A Guide to Marketing Automation for Small Businesses

Marketing automation is a software tool that sales and marketing teams use for efficiency purposes. It’s mainly used for emails and social posts, you know, those repetitive tasks. Keep in mind, this is a software and not a strategy. You’ll still need to maintain and put out quality content for your target audience. One concern […]

6 Best Practices for Email Marketing

7 Best Practices for Email Marketing

As we discover more and more ways to leverage email marketing, it is quickly becoming one of the most effective marketing strategies. Of course, like any other strategy, there are tips and tricks available to help you optimize your emails and experience for your recipients. Just to put the power of email marketing into perspective, […]

Building a Successful Business Network

Building a Successful Business Network

Networking can be time consuming and draining, but it is critical to the success of your career that you build a strong business network. By spending some of your time networking, you can absorb a lot of valuable information from your colleagues and mentors, all while spreading the word about your business. It’s a goldmine […]

What I Learned at #SMWONE: Part One

What I Learned at #SMWONE_ Part One (2)

Editor’s Note: At The Small Business Marketing Studio, we are military family-owned and operated with a driving mission to provide military spouses and veterans with sustainable career progression in the field of marketing. As a part of our strategic partnership with Social Media Week’s new virtual conference #SMWONE – we were able to host more […]