How to Create Your Landing Page for the Greatest Conversion

How to Create Your Landing Page for Greatest Conversion

At this point, we’ve all experienced a landing page, or simply put, the webpage that is different from your homepage where you send your highly targeted campaign traffic. Landing pages are critical for your digital marketing campaigns – but what sets a good landing page apart from a mediocre or ineffective one?  Several carefully crafted […]

Dos and Don’ts of Web Design for Powerful Results

Dos and Don’ts of Web Design for Powerful Results

So, you’ve successfully driven traffic to your website, but you notice no one stays for too long or responds to your call to actions, which could be an issue with your web design. Are users able to easily navigate through your site? Does it provide the value promised? There’s a lot riding on your web […]

7 Tips for Creating A Useful FAQ Page

7 Tips for Creating A Useful FAQ Page

A strong FAQ page could be the determinant that gives your potential buyer the confidence to follow through with the sale. FAQ pages are not only great for SEO but show your customers that you care about their experience and, more obviously, that you have the answers and understand the search intent of your target […]

10 Key Digital Marketing Metrics To Focus On

10 Key Digital Marketing Metrics To Focus On

Digital marketing metrics are provided for you with most analytics software, but which metrics should you focus on? The short answer is that it depends. If you’re concerned with your number of leads, the metrics you’ll aim to improve may be different than if you’re concerned with mobile traffic. Tracking the appropriate metric will allow […]

The Fundamentals of Keyword Research

The Fundamentals of Keyword Research

Keyword research is an integral process for your digital marketing strategies. It’s a process of narrowing down words and phrases that users are typing into their search engines to help you choose the most optimal keywords and boost your SEO.  Have you ever searched for something on Google just for the results to be underwhelming […]

Google’s Core Web Vitals: New Metrics For SEO

Google makes changes to its algorithms all the time but there’s a difference between those changes they make weekly and the larger ones that affect your ranking status, which is where the core web vitals comes into play.  Google’s core web vitals aren’t supposed to take effect until 2021 but if you’re in a highly […]

What You Need to Know About Website Page Speed Optimization

What You Need to Know About Page Speed Optimization

The concept of website page speed is simple; by optimizing the amount of time it takes for your website page to load you are improving your SEO and increasing your revenue. Taking the correct actions to accelerate your page speed can be confusing and many tips and tricks out there recommend an assortment of plugins […]

7 Important SEO Tips for Every Marketer

7 Important SEO Tips for Every Marketer (2)

Keeping up with search engine optimization trends can be tricky, but if we look at the fundamentals, it’s clear that there are some SEO tips that a tried and true throughout the algorithm changes. SEO is all about visibility and getting your content in front of the desired audience. To achieve this, it’s important to […]