3 Reasons Your Small Business Needs to Use Google My Business

3 Reasons Your Small Business Needs to Use Google My Business

If you are a small business owner and currently not listed on Google My Business, you may be losing out on a good chunk of local business. As a matter of fact, up to 76% of local mobile searches result in same-day in-store visits. Online retailers are undoubtedly a tough competition, but if you own […]

Social Listening: What You Need to Know for Your Social Media Marketing Strategy

Social Listening: What You Need to Know for Your Social Media Marketing Strategy

Social listening is essential to your social media strategy because it helps you identify the needs of your target audience and creating content and strategies about what they’re actually and evidently interested in. Social listening helps your brand stay up to date on current topics and trends, which ultimately enhances your customers’ experience and sets […]

3 Facebook Marketing Updates Small Business Owners Should Know for 2021

3 Facebook Marketing Updates Small Business Owners Should Know for 2021

Facebook has been making some big changes that will affect your Facebook marketing strategy, it’s a good idea to get ahead of the curve and hit the ground running in 2021 by staying updated. These updates shouldn’t alter the fundamentals of your strategy, but they should be taken into consideration.  One of Facebook’s current goals […]

How to Choose the Best Website Builder for Your Small Business

How to Choose the Best Website Builder for Your Small Business

So, you’ve reached the point of either needing a website for your company or needing a website better suited for your business; the only question: which website builder is best for your small business? There are dozens to choose from, making the selection process more complicated than you may have anticipated.  If you’re among the […]

11 Simple Ways to Organically Increase Your Twitter Followers

11 Simple Ways to Organically Increase Your Twitter Followers

The number of Twitter followers you have not only provides you a good idea of how widespread your content is but also signals to potential leads and customers how influential you are in your industry. Twitter is the perfect platform to connect and converse with your target audience, and it doesn’t hurt that 69% of […]

7 Digital Marketing Trends For 2021

7 Digital Marketing Trends For 2021

2020 will be remembered as an extremely transformational year, and one of great digital marketing expansion. As we enter into the new year, it’s clear that many digital marketing trends that started gaining traction in 2020 are only growing more influential. Although it was unfortunately a global pandemic that caused a swift change in the […]

A Guide to Hosting a Successful Virtual Event

A Guide to Hosting a Successful Virtual Event

Virtual conferences have allowed those hosting to reach a much wider audience and have made it convenient for those attending, but what exactly is involved in hosting a virtual event? It definitely comes with many benefits, such as lowered costs, increased interaction, and the ability to flawlessly record presentations. Some of the organization is also […]

All About Facebook’s Paid Online Events for Small Business Recovery

All About Facebook’s Paid Online Events for Small Business Recovery

Facebook recently launched its Paid Online Events in an effort to help small businesses gain control of their business once again and begin to recover. Social distancing has forced many business owners and entrepreneurs to get creative with their strategies, and while we have witnessed a new era of business execution, bringing with it very […]

8 Infographic Tips That Will Make You Stand Out

8 Infographic Tips That Will Make You Stand Out

Sometimes, the best way to communicate your expertise isn’t via blog or video, but by the use of an infographic. Infographics are an efficient and appealing way to convey your message and it doesn’t hurt that infographics are shared 3x more than any other type of content.  You may be thinking that creating an effective […]

6 Steps of Design Thinking for Marketers

6 Steps of Design Thinking for Marketers

Design thinking is not a new strategy or approach but it has started to make headlines in the marketing industry due to the shift from product-centric marketing to customer-centric. The design thinking process is about understanding a complex problem or situation from different perspectives, so you are prepared to implement the most effective solution. This […]