A Guide to Marketing Automation for Small Businesses

A Guide to Marketing Automation for Small Businesses

Marketing automation is a software tool that sales and marketing teams use for efficiency purposes. It’s mainly used for emails and social posts, you know, those repetitive tasks. Keep in mind, this is a software and not a strategy. You’ll still need to maintain and put out quality content for your target audience. One concern […]

Building a Successful Business Network

Building a Successful Business Network

Networking can be time consuming and draining, but it is critical to the success of your career that you build a strong business network. By spending some of your time networking, you can absorb a lot of valuable information from your colleagues and mentors, all while spreading the word about your business. It’s a goldmine […]

6 Tips for Twitter Marketing

6 Tips for Twitter Marketing

To effectively use social media for marketing, we must first understand all the features and functions of the platforms individually, and Twitter marketing is no exception. With 500 million tweets sent daily, there’s some really unique content circulating out there and chances are that your competition is not missing out. Twitter is also set apart […]

What I learned at #SMWONE: Part Two

What I Learned at #SMWONE_ Part Two

Editor’s Note: At The Small Business Marketing Studio, we are military family-owned and operated with a driving mission to provide military spouses and veterans with sustainable career progression in the field of marketing. As a part of our strategic partnership with Social Media Week’s new virtual conference #SMWONE – we were able to host more […]

Why LinkedIn Marketing is Important for Small Businesses

Why LinkedIn Marketing is Important for Small Businesses

LinkedIn is one of the most popular social media sites and professional networks, and with so many resources and connections, your small business should have a LinkedIn marketing strategy. With more than 660 million users in over 200 countries, LinkedIn provides non-stop quality content at your fingertips for personal and professional growth. As a small […]

7 Important SEO Tips for Every Marketer

7 Important SEO Tips for Every Marketer (2)

Keeping up with search engine optimization trends can be tricky, but if we look at the fundamentals, it’s clear that there are some SEO tips that a tried and true throughout the algorithm changes. SEO is all about visibility and getting your content in front of the desired audience. To achieve this, it’s important to […]

4 Digital Marketing Trends to Watch For In 2020

4 Digital Marketing Trends in 2020

The digital marketing landscape is ever-growing, and it can be difficult to keep up with digital marketing trends. Some trends look promising and end up being short-lived while others seem like they won’t take off but end up catching on. You may be trying to stay ahead of the curve by implementing the latest trend […]

6 Reasons Why You Need a Digital Marketing Strategy

6 Reasons Why You Need a Digital Marketing Strategy

Digital Marketing shows no signs of slowing down. If business success is all about location, aren’t we all online every day? At least a billion of us are. Don’t let your small business fall behind over something as simple and rewarding as a digital marketing strategy. If you do not have an online presence, you […]

Mobile Marketing for Small Businesses

Mobile Marketing for Small Businesses

In today’s technological world, it is important that small businesses have a mobile marketing strategy. Mobile marketing is a way for businesses to reach consumers throughout the day with targeted advertisements. Many smartphone users authorize their devices to track their location and information, which businesses can use to effectively target their consumers. It’s estimated that […]