3 Simple Tactics to Boost Remote Sales

3 Simple Tactics to Boost Remote Sales

If you’re someone who is used to closing the deal face-to-face, the remote work movement could be difficult for you to cope with; but you should consider polishing up on your remote sales tactics. Prior to COVID-19, remote work was gaining momentum across many industries and companies of varying sizes and now 82% of U.S. […]

4 Simple Steps to Creating Buyer Personas for Your Business

4 Simple Steps to Creating Buyer Personas for Your Business

Buyer Personas are representations of your target audience. This detailed description of a fictional person is meant to embody the characteristics of your potential customers and is used to refine your marketing efforts. The process of creating buyer personas is valuable to many sales & marketing teams as well as small business owners operating as […]

6 Steps of Design Thinking for Marketers

6 Steps of Design Thinking for Marketers

Design thinking is not a new strategy or approach but it has started to make headlines in the marketing industry due to the shift from product-centric marketing to customer-centric. The design thinking process is about understanding a complex problem or situation from different perspectives, so you are prepared to implement the most effective solution. This […]

A Quick Guide to Customer Retention

A Quick Guide to Customer Retention

One of the biggest challenges new companies face is customer acquisition; it’s a long and costly process making high customer retention a worthwhile goal. According to a recent study, acquiring new customers costs five times as much as retaining your existing customers and building long-term relationships with new customers costs 16 times as much as […]

5 Easy Steps to Developing a Sales Process for Beginners

Establishing a sales process is key for you to forecast, scale, and pinpoint flaws within your approach that can use improvement. There are many variations depending on your target market, but the foundation largely remains the same. You and your team should be well-versed in the sales process so it can be measured and optimized. […]