3 Reasons Your Small Business Needs to Use Google My Business

3 Reasons Your Small Business Needs to Use Google My Business

If you are a small business owner and currently not listed on Google My Business, you may be losing out on a good chunk of local business. As a matter of fact, up to 76% of local mobile searches result in same-day in-store visits. Online retailers are undoubtedly a tough competition, but if you own […]

Instagram for Business: 8 Tips to Grow Your Small Business

Instagram for Business: 8 Tips to Grow Your Small Business

Social media marketing is a great, low cost, way for small businesses to spread their brand awareness, so if you’re not taking advantage of Instagram for Business, now is the time. With 90% of accounts on Instagram following business accounts, it’s apparent that there is a lot of value in creating and maintaining a business […]

Social Listening: What You Need to Know for Your Social Media Marketing Strategy

Social Listening: What You Need to Know for Your Social Media Marketing Strategy

Social listening is essential to your social media strategy because it helps you identify the needs of your target audience and creating content and strategies about what they’re actually and evidently interested in. Social listening helps your brand stay up to date on current topics and trends, which ultimately enhances your customers’ experience and sets […]

3 Simple Tactics to Boost Remote Sales

3 Simple Tactics to Boost Remote Sales

If you’re someone who is used to closing the deal face-to-face, the remote work movement could be difficult for you to cope with; but you should consider polishing up on your remote sales tactics. Prior to COVID-19, remote work was gaining momentum across many industries and companies of varying sizes and now 82% of U.S. […]

3 Facebook Marketing Updates Small Business Owners Should Know for 2021

3 Facebook Marketing Updates Small Business Owners Should Know for 2021

Facebook has been making some big changes that will affect your Facebook marketing strategy, it’s a good idea to get ahead of the curve and hit the ground running in 2021 by staying updated. These updates shouldn’t alter the fundamentals of your strategy, but they should be taken into consideration.  One of Facebook’s current goals […]

How to Choose the Best Website Builder for Your Small Business

How to Choose the Best Website Builder for Your Small Business

So, you’ve reached the point of either needing a website for your company or needing a website better suited for your business; the only question: which website builder is best for your small business? There are dozens to choose from, making the selection process more complicated than you may have anticipated.  If you’re among the […]

11 Simple Ways to Organically Increase Your Twitter Followers

11 Simple Ways to Organically Increase Your Twitter Followers

The number of Twitter followers you have not only provides you a good idea of how widespread your content is but also signals to potential leads and customers how influential you are in your industry. Twitter is the perfect platform to connect and converse with your target audience, and it doesn’t hurt that 69% of […]

4 Simple Steps to Creating Buyer Personas for Your Business

4 Simple Steps to Creating Buyer Personas for Your Business

Buyer Personas are representations of your target audience. This detailed description of a fictional person is meant to embody the characteristics of your potential customers and is used to refine your marketing efforts. The process of creating buyer personas is valuable to many sales & marketing teams as well as small business owners operating as […]

10 Content Marketing Challenges for Small Businesses

10 Content Marketing Challenges for Small Businesses

Small businesses are likely to share the same content marketing challenges for the same reason; the absence of a dedicated marketing professional or team. It can be intimidating for small business owners to jump into the world of content marketing but once the infrastructure is set up, it comes down to providing value to your […]

7 Digital Marketing Trends For 2021

7 Digital Marketing Trends For 2021

2020 will be remembered as an extremely transformational year, and one of great digital marketing expansion. As we enter into the new year, it’s clear that many digital marketing trends that started gaining traction in 2020 are only growing more influential. Although it was unfortunately a global pandemic that caused a swift change in the […]