All About Facebook’s Paid Online Events for Small Business Recovery

All About Facebook’s Paid Online Events for Small Business Recovery

Facebook recently launched its Paid Online Events in an effort to help small businesses gain control of their business once again and begin to recover. Social distancing has forced many business owners and entrepreneurs to get creative with their strategies, and while we have witnessed a new era of business execution, bringing with it very […]

8 Infographic Tips That Will Make You Stand Out

8 Infographic Tips That Will Make You Stand Out

Sometimes, the best way to communicate your expertise isn’t via blog or video, but by the use of an infographic. Infographics are an efficient and appealing way to convey your message and it doesn’t hurt that infographics are shared 3x more than any other type of content.  You may be thinking that creating an effective […]

Dos and Don’ts of Web Design for Powerful Results

Dos and Don’ts of Web Design for Powerful Results

So, you’ve successfully driven traffic to your website, but you notice no one stays for too long or responds to your call to actions, which could be an issue with your web design. Are users able to easily navigate through your site? Does it provide the value promised? There’s a lot riding on your web […]

12 LinkedIn Business Profile Tips and Tricks

12 LinkedIn Business Profile Tips and Tricks

LinkedIn is the go-to platform for professional networking and job seeking. Maybe you have put your LinkedIn business profile on the backburner or maybe you have overlooked some features and opportunities, but rest assured, there are some great tips and tricks to enhance your business profile and presence in the online community. Investing the time […]

6 Steps of Design Thinking for Marketers

6 Steps of Design Thinking for Marketers

Design thinking is not a new strategy or approach but it has started to make headlines in the marketing industry due to the shift from product-centric marketing to customer-centric. The design thinking process is about understanding a complex problem or situation from different perspectives, so you are prepared to implement the most effective solution. This […]

How Newsletter Marketing Can Help Your Business

How Newsletter Marketing Can Help Your Business

Newsletters are a fantastic way for businesses to keep consistent contact with their customers and continue building relationships – are you taking advantage of newsletter marketing? Newsletter marketing is a cost-effective and easy way to stay in front of your customers while providing value and acquiring repeat customers. They should be a core component of […]

10 Tricks to Enhance Your Instagram Stories

10 Tricks to Enhance Your Instagram Stories

Instagram stories have become one of the most popular ways to market new or existing products, in fact, now 73% say they are an effective way to market. With over 500 million users accessing stories daily, it’s no surprise that marketers are devoting their time and effort to craft the perfect, eye-catching, story. Even if […]

7 Tips for Creating A Useful FAQ Page

7 Tips for Creating A Useful FAQ Page

A strong FAQ page could be the determinant that gives your potential buyer the confidence to follow through with the sale. FAQ pages are not only great for SEO but show your customers that you care about their experience and, more obviously, that you have the answers and understand the search intent of your target […]

10 Key Digital Marketing Metrics To Focus On

10 Key Digital Marketing Metrics To Focus On

Digital marketing metrics are provided for you with most analytics software, but which metrics should you focus on? The short answer is that it depends. If you’re concerned with your number of leads, the metrics you’ll aim to improve may be different than if you’re concerned with mobile traffic. Tracking the appropriate metric will allow […]

Artificial Intelligence: The Pros and Cons in Marketing

Artificial Intelligence Pros and Cons for Marketers

Different marketing strategies call for different levels of automation and artificial intelligence (AI). It may be a fine line, but when done correctly, AI proves to be very fruitful – there’s a good reason why 40% of marketing and sales teams prioritize AI and machine learning and consider it a critical component to their success.  […]