5 Easy Steps to Developing a Sales Process for Beginners

Establishing a sales process is key for you to forecast, scale, and pinpoint flaws within your approach that can use improvement. There are many variations depending on your target market, but the foundation largely remains the same. You and your team should be well-versed in the sales process so it can be measured and optimized. […]

A Guide to Marketing Automation for Small Businesses

A Guide to Marketing Automation for Small Businesses

Marketing automation is a software tool that sales and marketing teams use for efficiency purposes. It’s mainly used for emails and social posts, you know, those repetitive tasks. Keep in mind, this is a software and not a strategy. You’ll still need to maintain and put out quality content for your target audience. One concern […]

6 Best Practices for Email Marketing

7 Best Practices for Email Marketing

As we discover more and more ways to leverage email marketing, it is quickly becoming one of the most effective marketing strategies. Of course, like any other strategy, there are tips and tricks available to help you optimize your emails and experience for your recipients. Just to put the power of email marketing into perspective, […]

6 Tips for Twitter Marketing

6 Tips for Twitter Marketing

To effectively use social media for marketing, we must first understand all the features and functions of the platforms individually, and Twitter marketing is no exception. With 500 million tweets sent daily, there’s some really unique content circulating out there and chances are that your competition is not missing out. Twitter is also set apart […]

What I learned at #SMWONE: Part Two

What I Learned at #SMWONE_ Part Two

Editor’s Note: At The Small Business Marketing Studio, we are military family-owned and operated with a driving mission to provide military spouses and veterans with sustainable career progression in the field of marketing. As a part of our strategic partnership with Social Media Week’s new virtual conference #SMWONE – we were able to host more […]

What I Learned at #SMWONE: Part One

What I Learned at #SMWONE_ Part One (2)

Editor’s Note: At The Small Business Marketing Studio, we are military family-owned and operated with a driving mission to provide military spouses and veterans with sustainable career progression in the field of marketing. As a part of our strategic partnership with Social Media Week’s new virtual conference #SMWONE – we were able to host more […]

Why LinkedIn Marketing is Important for Small Businesses

Why LinkedIn Marketing is Important for Small Businesses

LinkedIn is one of the most popular social media sites and professional networks, and with so many resources and connections, your small business should have a LinkedIn marketing strategy. With more than 660 million users in over 200 countries, LinkedIn provides non-stop quality content at your fingertips for personal and professional growth. As a small […]

7 Important SEO Tips for Every Marketer

7 Important SEO Tips for Every Marketer (2)

Keeping up with search engine optimization trends can be tricky, but if we look at the fundamentals, it’s clear that there are some SEO tips that a tried and true throughout the algorithm changes. SEO is all about visibility and getting your content in front of the desired audience. To achieve this, it’s important to […]

4 Digital Marketing Trends to Watch For In 2020

4 Digital Marketing Trends in 2020

The digital marketing landscape is ever-growing, and it can be difficult to keep up with digital marketing trends. Some trends look promising and end up being short-lived while others seem like they won’t take off but end up catching on. You may be trying to stay ahead of the curve by implementing the latest trend […]