Buyer Personas are representations of your target audience. This detailed description of a fictional person is meant to embody the characteristics of your potential customers
Small businesses are likely to share the same content marketing challenges for the same reason; the absence of a dedicated marketing professional or team. It
CRM, or customer relationship management, allows companies to manage and analyze customer data in real-time. The accessibility, demand for personalization, and growing interconnectivity between platforms
At this point, we’ve all experienced a landing page, or simply put, the webpage that is different from your homepage where you send your highly
Starting a small business requires resiliency, innovation, flexibility, and passion. It’s no easy task but for those who withstand the challenges, it sure is worthwhile
Facebook recently launched its Paid Online Events in an effort to help small businesses gain control of their business once again and begin to recover.