Sometimes, the best way to communicate your expertise isn’t via blog or video, but by the use of an infographic. Infographics are an efficient and appealing way to convey your message and it doesn’t hurt that infographics are shared 3x more than any other type of content.
Infographics are valuable because they are memorable. According to this study, there’s a 10% chance that your target audience will remember something they hear, but a 65% chance they’ll remember information that is paired with a visual. The trick is to design an infographic that is attractive, informative, and that your target audience will deem worthy of a share. Here are some tips to make that happen:
Keep it Targeted
This is something you’re likely doing for all your content, so don’t stop now. Figure out what your target audience wants and publish it where there is the most buzz. There’s a ton of valuable information out there that you may consider using for an infographic but just because its good information does not mean it’s appropriate for your target audience and therefore will not generate shares or likes.
Do Your Keyword Research
You’ll want to identify keywords that’ll boost your SEO. In other words, figure out the exact terms that your audience is searching for. There are plenty of ways to do this, you could simply search a term or phrase, and see what Google generates in the related fields at the bottom of the page. If you want to analyze the effectiveness of the keywords to truly optimize your infographic, here’s a quick guide.
Keep Your Infographic Simple
If you have too much going on, your audience isn’t going to know where to look first and your infographic will have the opposite effect. Avoid creating a complex infographic. If you have a lot of great information for your target audience, you can always break it up into a series of infographics and spread that content out.
Use Reputable Sources
Always double check your sources. We should be painfully aware by now that just because someone said it on the internet doesn’t make it true. It’s recommended to start with the validated sites that end in .org, .gov, and .edu.
Trust your instincts if the data doesn’t seem realistic and find the original source to ensure you’re promoting accurate information. To get you started, Pew Research Center has been named one of the best market research tools by HubSpot Content Strategy Manager, Jami Oetting.
Recent is Relevant
Along with reputable sources, double check when the data you want to use was published or updated. Using outdated information could hurt your brand and you won’t be viewed as a credible and trustworthy source. In general, try to use data that was published within a year.
There are exceptions to this, sometimes you’ll want to reference information that is used as a standard in your industry, which may be from years ago. On the other hand, sometimes things move very quickly, such as the increase in remote workers since March of 2020.
The general rule of thumb is that the smallest font size on your infographic should be seen without difficulty. You’ll want to vary the font sizes to emphasize certain key points, but make sure that it can be resized without the readability getting lost – 600 pixels wide has been noted as a good width to aim for, whereas the length should be limited at 8,000 pixels.
Use a Catchy Headline & Create Flow
Your headline should stand out, after all, that’s what is going to catch the attention of your target audience. It should appropriately describe the infographic while being kept short.
From your headline, you’ll want to organize your data, so it flows cohesively and tells a story. If the data seems random to you or a second set of eyes, you may need to do more research and fill in the gaps.
Use White Space
Your visuals should be balanced with negative space. When done correctly, the blend of white space and your visuals will guide the reader along the infographic. Too little white space can be overwhelming for the reader and they will most likely continue scrolling past your piece of art.
You may find that some of the above tips are intuitive at this point, depending on how much time you spend online -although you can find infographics plastered just about anywhere. The main takeaway is to keep your target audience in mind and make sure you have credible sources. For beginners, designing the infographic may take a little while to get used to but once you’re comfortable with the software, you may enjoy the process. Need some inspiration to get started? Here are some of the best infographics of 2020.