The number of Twitter followers you have not only provides you a good idea of how widespread your content is but also signals to potential leads and customers how influential you are in your industry. Twitter is the perfect platform to connect and converse with your target audience, and it doesn’t hurt that 69% of people have bought from small businesses they saw on Twitter.
What will set your follower base apart from many is the strong following of actual people, not bots or fake accounts. This way, you have a better chance of creating an engaging, interesting, and active Twitter profile that credible sources are more likely to interact with and follow. Before you consider buying followers, take a look at these simple ways for you to increase your Twitter followers:
Make Time to Engage
If growing your follower base is your goal, devote a few minutes in between tasks to engage with your customers. It doesn’t have to be time-consuming, just maintained. If you can’t squeeze in the time between tasks, HubSpot recommends posting between 8-10 am and 6-9 pm, so before and after the normal work hours.
Tweet often, the more you put your brand out there, the more opportunity your target audience has to engage with you.
You can maximize your time spent on Twitter by taking advantage of the Twitter List feature. Twitter Lists allow you to create your own list of accounts to follow or even copy someone else’s list. So, you may be following thousands of accounts, but would like easy access to specific businesses that will help your marketing strategy.
Now, you can leverage your lists to gain valuable information quickly from top influencers, competitors, and customers. Twitter allows you to create up to 1,000 lists. This segmentation tool will allow you to streamline your goal of growing your follower base.
Give Your Profile Personality
Twitter users are wary of fake accounts or bots, so spending some time to optimize your profile for increasing followers is time well spent. Select a clear picture of your face for your profile photo. If it’s a business account, use your logo for the profile picture but make sure your tweets and bio carry some personality to assure potential followers that you are real.
Twitter chats are easily overlooked but they’re a great way to network and learn. Chats are hosted by the same accounts and scheduled at the same time on a recurring basis. It’s a structured conversation that is beneficial for brand awareness and increasing your number of followers. Start out by participating in a few chats and work your way up to hosting one and establishing brand authority.
Here’s some information on how to participate and host a Twitter Chat.
Live Tweet an Event
If there is an event taking place within your industry, it most likely has a hashtag that you can use while live-tweeting. If you take a moment to share your thoughts, reactions, and what you are learning from the event and include the hashtag, others can easily find you and start a conversation.
Creating your own content for Twitter is necessary for your marketing strategy, but curating content can be just as successful. By curating content, you can tag the original author, who, in turn, may retweet or like your tweet. Now your tweet has a better chance of being seen by more users.
Don’t limit tagging others just to content curation, tag relevant people, or accounts that will give your tweet more visibility. Promote complementary businesses by tagging them in one of your tweets and make it habitual.
Experiment with Your Tweets
Don’t let a slow start on Twitter discourage you, it does take time to build up your followers. Like all marketing strategies, you’ll want to experiment with the content and timing of your tweets. Do some A/B split testing to see what’s more effective, if at all. The good news is that Twitter is an incredibly easy platform to test your efforts. Pay attention to Twitter analytics and go from there.
By adding a relevant hashtag to your tweets, you’re making yourself easily searchable and more likely to gain followers who want to interact with your brand. You can also lookup trending hashtags if you want to contribute to a popular conversation and gain followers that way.
Be sure to use the most powerful hashtags. Try out some of these free hashtag analytic tools.
Start Conversations with Twitter Followers
Ask a question to your twitter followers, and again, you can tag those who you want to target in order to start a thread. The trick to this is building a relationship with those followers ahead of time which will increase the likelihood of a response. Focus on a couple of different professionals or businesses at a time to start building these relationships so you can get to the point of a threaded discussion.
Promote Your Profile Beyond Twitter
Provide a link to your Twitter profile on your other social media platforms. Users on other platforms may prefer Twitter, and you’re now giving them a convenient way to reach you. Include social buttons on your website that link to your social media accounts, as well as in your emails. The more exposure, the better.
If you don’t already have an active Twitter profile for your business, it’s a good idea to get started on your Twitter marketing campaign now. Here are some tips to get you going. It may seem daunting at first, but as you grow comfortable with the tips and tricks, you’ll see an increase in followers, engagement, and creativity. Growing your number of followers is all about engaging your current followers – be sure to employ these tips to do just that.